Library marketing with RFID for supporting learning patrons

Due to rapid progress of ICT, our society is also changing rapidly. A huge amount of information is stored in the Internet servers and shared by all people. It is updated continuously. In such age, we are supposed to keep learning and libraries are supposed to support those people. In order to carry out such missions, libraries are trying to change themselves in order to provide better and up to date services to their patrons. In order to do so effectively they need useful information about which and in what way library materials are used by patrons. Thus marketing is very important for libraries as is for ordinary companies. The aim of this paper is to present the concept of library marketing with RFID (Radio Frequency Identification) technology together with discussing the importance of library marketing in the future libraries, and reporting about our preliminary experiment which intends to automatically collect data about how library materials are used by utilizing the RFID technology.